How recommendations, calculations and research are produced
Every provider fact here comes from the provider's own published pages or terms, recorded with the date we checked it. Calculations follow published schedules exactly, and anything we could not confirm is shown as unknown, never as zero.
- Published by
- Kozi Publishing LLC, Orem, Utah
- Written and reviewed by
- Kaden Coziar
- Last reviewed
Provider facts come from the provider's own sources
We use each provider's official pages, help articles and terms, and written confirmation from the provider when we have it. Every fact points to a source record with its address, publisher, what it supports, the date we checked it and any conflict with another source. The check date appears beside the fact wherever it is shown.
We do not use third-party reviews, forum posts or competitors' comparison pages as evidence of a provider's fees or rules. When one provider describes another, we treat that as a claim. When a provider's own sources disagree, we show both and do not quietly pick one.
| Ref | Source | Publisher | Supports | Checked |
|---|---|---|---|---|
| S1 | Referral program | Empire Flippers | Published referral program economics and conditions. | |
| S2 | Terms of use agreement | Empire Flippers | Fee timing, including when the flat commission portion is due, and referral provisions. The signed agreement governs. | |
| S3 | Business listing requirements | Empire Flippers | Published seller screens: profit, revenue history, analytics, domain age, client concentration and restricted niches. | |
| S4 | Commission calculator | Empire Flippers | Standard blended commission schedule, minimum fee and the treatment of separately priced inventory. | |
| S5 | Referral program terms | Flippa | Referral reward basis, qualifying users and actions, attribution window and payout conditions. | |
| S6 | Referral program | Flippa | Public description of the publisher referral program. | |
| S7 | Terms of service | Flippa | Data, brand and transaction conditions, including restrictions on use of Flippa's name and marks. | |
| S8 | Pricing | Flippa | Buyer plans (Free and Premium) and secure payment options. Seller packages are displayed dynamically.Conflict: The seller package panels could not be mapped reliably to package names and prices, so the site does not quote a Flippa seller fee. | |
| S9 | Refer a business | Acquire.com | Published seller-introduction referral offer. | |
| S10 | Referral terms and conditions | Acquire.com | Referral terms baseline. An individually executed agreement controls participation. | |
| S11 | Seller pricing | Acquire.com | Listing subscription and closing-fee tiers by asking price, and the seller services included. | |
| S12 | Subscription terms | Acquire.com | Seller listing subscription bands and buyer plans (Basic, Premium, Platinum), billing and cancellation.Conflict: The seller pricing page describes the lowest tier as below $250k; these terms describe it as up to $250,000. A price of exactly $250,000 could fall in either tier. | |
| S13 | How to confirm your closing fee before listing | Acquire.com | The final purchase price sets the final rate; the closing fee is due in full at closing; no sale, no closing fee. | |
| S14 | Buyer and seller terms | Acquire.com | Marketplace terms, including restrictions on extracting listing data. | |
| S15 | Terms of service | Acquire.com | General brand, data and linking provisions. | |
| S25 | Sell your startup | Acquire.com | Seller support from the customer success team, buyer vetting, automated NDAs and the Guided by Acquire advisory service for SaaS. | |
| S26 | Marketplace seller pricing | FE International | Self-serve marketplace success fee by asking price, private listings behind an NDA, screened buyers and a customer success manager. Distinct from advisory work. | |
| S27 | Sell your business (advisory) | FE International | Full advisory selling service and the industries FE covers. No advisory fee is published. | |
| S28 | Change or transfer store ownership | Shopify | How Shopify store ownership transfers and what blocks or follows it. Other assets and contracts still need separate treatment. | |
| S29 | Understanding verified listings on Flippa | Flippa | What Flippa's verification labels do and do not cover. | |
| SELL-S13 | Sell your online business | Empire Flippers | Done-for-you selling service: buyer communication, negotiation, migration, private listings and exclusivity. | |
| BUY-P03 | Ecommerce businesses for sale | Acquire.com | That Acquire.com runs an ecommerce category. Listing claims there are not independently certified. | |
| BUY-P07 | Amazon FBA businesses for sale | Empire Flippers | The business models Empire Flippers lists, shown as marketplace monetization filters. |
A claim, a document, an assumption and an outcome are different things
- A provider's claim
- What a provider says about itself, such as a fee or a screening step. We report it with its source and date. It is not independent verification.
- An inspected document
- A record someone has actually examined, such as a profit and loss statement or a payout report. We do not inspect documents for readers.
- Your assumption
- A number you enter or choose, such as a sale price. Anything calculated from it is a scenario.
- An observed outcome
- Something that actually happened, such as a completed sale at a known price. We have no observed outcomes for the providers here, and we never present an asking price as a sale price.
Every recommendation runs through the Deal Decision Check
The same five steps sit behind every comparison and, later, every tool on the site. Each finding gets one of five plain statuses, so you can see why an option fits or does not, and what would change the answer.
The five steps
State the requirement
Write down what you need in plain terms: your role, the business model, its size and the constraint that matters most.
Identify the applicable evidence
Find the published rule, document or figure that speaks to that requirement, with its source and the date it was checked.
Apply a transparent rule or calculation
Compare the requirement with the evidence using a rule or calculation anyone can repeat.
Explain the result
Give the finding a plain status and say why, including what the evidence does not cover.
Name the next step
Point to the action that settles or acts on the finding: a page to confirm, a question to ask, a record to gather.
The five statuses
- Supported by the stated evidence
- The cited evidence supports the finding. It is only as current as its check date.
- Does not fit
- The evidence shows the option does not meet the stated requirement.
- Unresolved
- The evidence needed is not published or could not be confirmed. Treated as unknown, never as zero or a pass.
- Conflicting
- Sources disagree. Both are shown, with which one governs if that is known.
- Not applicable
- The check does not apply to this requirement or option.
Worked example: Empire Flippers
Fictional example- Requirement
- Sell a content site through a full broker. Net profit has averaged $1,500 a month over the last 12 months.
- Evidence
- Empire Flippers' published listing requirements ask for $2,000 a month in average net profit over 12 months.Checked Source S3
- Rule
- Compare the 12-month average profit with the published screen: $1,500 is below $2,000.
- Status
- Does not fit
- Result
- This broker's published screen is not met, so this route does not fit yet. The finding says nothing about the site's quality or value.
- Next step
- Look at routes without a published profit screen, such as Acquire.com or Flippa, or keep building until the 12-month average meets the screen.
Worked example: Flippa
Fictional example- Requirement
- Know what Flippa would charge to sell a $60,000 website.
- Evidence
- Flippa's pricing page shows seller packages, but their prices could not be mapped reliably to package names when we checked.Checked Source S8
- Rule
- Match the sale to a package and its published fees.
- Status
- Unresolved
- Result
- The fee is unknown. It is not zero, and it is not treated as lower or higher than any other provider's fee.
- Next step
- Confirm current pricing on Flippa's pricing page before comparing it with another route.
Fit and order ignore who pays us
- Providers are listed alphabetically.
- Fit is judged only against published evidence: the services offered, the business types supported, eligibility screens and what you still have to do yourself.
- Whether a provider pays us is not an input. A provider that pays nothing stays visible when it fits.
- Unknown facts are shown as unknown. They never make an option look cheaper or simpler.
Which providers may pay us, and our current status with each, is on the affiliate disclosure.
Fee calculations follow the published schedule to the cent
The fee example uses Empire Flippers' standard published schedule: the greater of $10,000 or 15% of the first $700,000, plus 8% of the next $4,300,000, plus 2.5% above $5,000,000. It applies to the business sale price, excluding separately priced inventory.
- All arithmetic is done in whole cents. Each band's share is added up exactly, then rounded half up to the cent once.
- Rates are stored as basis points (1% is 100 basis points), so no rounding error creeps in.
- The result assumes an all-cash sale that completes, with no separately priced inventory, and comes before debt, tax and other transaction costs.
- A quoted or signed agreement with the provider overrides the published schedule.
- The calculation runs in your browser. The price you enter is never sent to us or to analytics.
Automated tests check the engine against the published examples ($50,000 → $10,000; $100,000 → $15,000; $1,000,000 → $129,000), the band boundaries, the $10,000 minimum, and zero or invalid prices.
Other providers' fee rules are recorded below. A rule is calculated only once it is fully published and covered by tests; until then the result is reported as unknown.
Empire Flippers standard published commission schedule
Calculated exactly| Part of the price | Rate |
|---|---|
| First $700,000 | 15% |
| $700,000 to $5,000,000 | 8% |
| Above $5,000,000 | 2.5% |
- Applied to
- Commissionable business consideration: the sale price of the business, excluding separately priced inventory.
- Minimum
- $10,000
- Rounding
- Band amounts are summed exactly, then rounded half up to the cent once.
- Payment timing
- The $10,000 flat commission portion is due when seller proceeds are first released, including deferred or contingent consideration. The signed agreement governs the rest.
- Inventory
- Separately priced inventory is excluded from the commissionable base.
- Overridden by
- A quoted or signed agreement with Empire Flippers.
Acquire.com closing fee and listing subscription
Not calculated: reported as unknown| Price tier | Rate on the whole price | Monthly subscription |
|---|---|---|
| Under $250k | 8% | $25 |
| $250k to $1M | 7% | $50 |
| $1M and up | 6% | $100 |
- Applied to
- The total purchase price. The rate is set by the asking-price tier and confirmed by the final purchase price.
- Payment timing
- Due in full when the sale closes. No sale, no closing fee.
- Inventory
- Not stated in the sources checked.
- Recurring charges
- Monthly listing subscription of $25, $50 or $100 by tier while listed.
- Conflicts
- The seller pricing page describes the lowest tier as below $250k; the subscription terms describe it as up to $250,000.
- Overridden by
- The fee confirmed at listing and the final purchase price.
- Not calculated: reported as unknown
- Not calculated in v1: the final purchase price sets the tier, the $250k boundary wording conflicts, and the subscription total depends on months listed.
- How to resolve
- Confirm your tier and fee in Acquire.com's listing confirmation.
FE International self-serve marketplace success fee
Not calculated: reported as unknown| Price tier | Rate on the whole price |
|---|---|
| Under $250k | 5% |
| $250k to $1M | 4% |
| $1M and up | 3% |
- Applied to
- Described as a single success fee at closing, by asking-price tier.
- Payment timing
- A single success fee at closing.
- Inventory
- Not stated in the sources checked.
- Overridden by
- FE International's agreement. Advisory engagements are priced separately and not published.
- Not calculated: reported as unknown
- Not calculated in v1: the published base for the rate (asking or final price) needs confirmation before the adapter is enabled.
- How to resolve
- Confirm the fee with FE International before listing.
Flippa seller listing packages and success fees
Not published: reported as unknown- Applied to
- Listing package price plus a success fee; the mapping is not confirmed.
- Payment timing
- Not confirmed.
- Inventory
- Not stated in the sources checked.
- Conflicts
- Seller package panels could not be mapped reliably to package names and prices.
- Not published: reported as unknown
- Flippa's current seller package pricing could not be mapped reliably to package names.
- How to resolve
- Confirm current pricing on Flippa's pricing page.
The data behind the site is versioned
- Provider data version
- 2026-10-24.1
- Fee rules version
- 2026-10-24.1
- Sources
- 23
- Most recent source check
- Oldest source check
What we have not verified
- Listing figures. We do not check any seller's revenue, profit or traffic.
- How sales turn out. We have not bought or sold a business through these providers.
- Fees that are not fully published: Flippa's seller packages, FE International's advisory fees, and what buyers pay to access Empire Flippers and FE International listings.
- Which Acquire.com tier a price of exactly $250,000 falls in, since its own pages word the boundary differently.
- Whether Acquire.com pays any referral reward for buyers.
You can challenge any figure
If a fact, date or calculation looks wrong, send it through the contact form with the reason Correction, and a link to the source if you have one. We recheck the source, fix confirmed errors, update the check date and record the change in the corrections log.